Organizations benefit too, with reduced reliance on SMEs, more streamlined sales processes, and a healthier bottom line. Investing in persona-based education isn’t just about honing sales skills; it’s about cultivating a smarter, more efficient, and buyer-centric sales culture. This leads to happier customers and better retention rates. In a nutshell, persona-based education is a game-changer […]
The Perks of Persona-Based Sales Training Read More »
So, what’s the difference between training and capability building? Training is tactical. Capability building is a developmental path. It combines business context with mindset and then adds defined activities that drive successful outcomes. It requires a broader strategic planning effort.
Building Sales Capability Is Your Competitive Checkmate Read More »
Some folks, though keenly aware of today’s talent issues, are opting to exit the hamster wheel of opinions and “solutions.” Seems risky, but is it? Let’s discuss.
Honesty Or Heresy? Admitting You Have Talent Fatigue—Part 1 Read More »
I’ll send you a free chapter of The Diligence Fix and ongoing resources from my content team that you can use to implement ‘The Fix’ within your organization.
