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20 years of working with revenue leaders, identifying trends and uncovering best practices.

Dayna delivers insights worth implementing.

About Dayna

Dayna Williams has worked as a consultant for 20 years, helping sales organizations in a variety of industries like insurance, finance, software, hospitality, and trades. During her work, she noticed that all these companies were facing similar performance issues that were affecting their revenue teams. There was a lot of inconsistency that led to a decrease in productivity, and many clean-ups were necessary, leading to a waste of time and resources.

Dayna spent several years serving these organizations while documenting insights into what behaviors promoted growth and what hindered it. She came up with a unique approach called "The Diligence Fix," which she published in a book with the same title.

Today, Dayna works with CEOs, CROs, and other key leaders to identify and eliminate obstacles to sales growth. She also helps organizations make better use of their training and technology investments while working with them to develop other critical skills like internal messaging and communication campaigns that will promote significant alignment and consistent behaviors.

Dayna wins a Stevie award for innovative sales program design.

Partial Client List

  • Aflac
  • Association for Talent Development
  • BB&T/Crump Insurance
  • Capstone Publishing
  • Cox Communication
  • Digital Analytics Association
  • Discover Personal Loans
  • Janssen
  • Development Mastertaste
  • Minitab
  • Sandals Resorts
  • Unilever
  • Revlon
  • Offerpad

Dayna wins a Stevie award for innovative sales program design.

Client Work

Thought Leadership

HR Daily Advisor

6 practical ways to reduce sales talent turnover

TLNT

The importance of mental toughness in your workforce

Association for Talent Development

Using AI to drive sales coaching

Success stories accelerate situational intelligence

What Senior Leaders Say:

Working with Dayna always brings great clarity when it comes to identifying issues within the sales organization. She’s focused, efficient and draws the best thinking out of everyone in the room.
Bryan Martin, Chief Operating Officer
Dayna is a strategic thinker who can help you recognize patterns in your business. She can also take big ideas and put a recommended plan behind them so that they actually get implemented within the organization—her ability to seamlessly move from strategy to execution makes her one of the best external resources we’ve worked with.
Jim Olson, Head of US, Mid-Market & Inside Sales
Sometimes you need a thought partner, other times you need a capable pair of hands—Dayna Williams has proven time and again that she can easily play both roles which is important for us when we need to augment expertise on our team.
Justin Brusino, Senior Director
Dayna Williams brings true depth and expertise in sales effectiveness. She has been a great sounding board and collaborator in helping us determine where change needs to happen.
Amit Basu, Chief Executive Officer
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I’ll send you a free chapter of The Diligence Fix and ongoing resources from my content team that you can use to implement ‘The Fix’ within your organization.

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