Keep the End Objective Top of Mind:
In order to avoid mixed signals, sales leaders should set important benchmarks and deadlines that tie back to the strategic business goals of the company.
For example, if the overall objective is to grow new channels, then open each meeting with this behind you on a slide. As the team to share ideas around smaller, achievable goals that will help advance the GTM plan.
Give Reasoning Behind Prioritization:
Sales leaders often have multiple objectives they need to achieve within a limited timeframe. This causes the leader to pick and choose which objective to prioritize, which can result in confusion and mixed signals. To avoid this, sales leaders need to give reasoning behind their prioritization decisions. Clearly explain how each objective ties into the overall success of the company.
Bottom Line: By implementing these quick, but effective messaging habits, sales leader communication can become a lever of productivity. The clarity that it brings is a true gift, one that will instill confidence in the sales team and pay revenue dividends down the road.