Organizations benefit too, with reduced reliance on SMEs, more streamlined sales processes, and a healthier bottom line. Investing in persona-based education isn’t just about honing sales skills; it’s about cultivating a smarter, more efficient, and buyer-centric sales culture. This leads to happier customers and better retention rates. In a nutshell, persona-based education is a game-changer […]
The Perks of Persona-Based Sales Training Read More »
As it stands today, the vast majority of buyers would prefer not to deal with salespeople – they just may get their wish. But as the adage says, ‘be careful what you wish for.’ Instead of tolerating some well-meaning but often goofy sellers, these buyers will be in the crosshairs of everyone’s artificially intelligent-dominated sales funnel.
It’s Not a Matter of If, It’s a Matter of Urgency: How AI Will Upend B2B Sales Read More »
I’ll send you a free chapter of The Diligence Fix and ongoing resources from my content team that you can use to implement ‘The Fix’ within your organization.
