Training on persona equips salespeople with a deep dive into their buyers’ minds, understanding their needs, challenges, and what makes them tick. This insider knowledge means they can have conversations that matter, boosting their credibility and trustworthiness in the eyes of potential clients.
The Perks of Persona-Based Sales Training Read More »
So, what’s the difference between training and capability building? Training is tactical. Capability building is a developmental path. It combines business context with mindset and then adds defined activities that drive successful outcomes. It requires a broader strategic planning effort.
Building Sales Capability Is Your Competitive Checkmate Read More »
Some folks, though keenly aware of today’s talent issues, are opting to exit the hamster wheel of opinions and “solutions.” Seems risky, but is it? Let’s discuss.
Honesty Or Heresy? Admitting You Have Talent Fatigue—Part 1 Read More »